The key component to an efficient R&D team comes from the knowledge, science, and expertise required guiding the product development process. SELF Electronics seizes every opportunity for innovation in the lighting industry by staying ahead of the curve in lighting design and technology. At least 5% of annual sales revenue is devoted to our research and development every year and plans for a new 4,000 square meter (13,000’) R&D center are underway.
SELF has always emphasized the combination of theory and practice, and through cooperation with research institutions and universities our R&D department has set very high product innovation standards as dictated by market demand.